Fernanda Neute is a Brazilian influencer, responsible for creating “Fê-liz com a vida”, an online content platform - website, Instagram page and YouTube channel - that aims to inspire people to seek happiness through self-knowledge.
In 2021 she launched her first online course, “Planeje sua vida” (Plan your life). The program was developed to effectively guide the self-knowledge process, in addition to helping define goals and necessary steps to put plans into practice.
A bold and fun identity was developed, which illustrates the concept of communication and search for knowledge. This identity then guided the rest of the visual universe: canvas art, support materials, exercises, fotography direction, social media and webdesign.
Design & Art Direction: Júlia Tannous. Animation: Bernardo Winck