Racon Consórcios is part of the Brazilian multinational Empresas Randon. The company is one of the leaders in the consortium market and is amongst the largest real estate consortium managers.
Its performance in the market is based on three premises: relationship, flexibility and credibility. As part of the communication strategy and responsible for building the company's image in the digital media, a series of videos and animations was developed. With the intent of communicating, in a playful and visual way, the universe of consortia, the topics of the videos vary from what a consortium is, how it works, for whom it is indicated, to creating content about lifestyle, women in entrepreneurship, home renovation, financial freedom, amongst others.
The project consisted of studying different visual languages for animation, concept illustration, character design, storyboard and art direction. The concepts took into account Racon Consórcios branding's definitions and its striking chromatic palette in predominant yellow and blue tones and friendly traits.
Work Done at Eyxo. Illustrations: Júlia Tannous. Art Direction: Júlia Tannous. Animation: Bernardo Winck and Anderson Mendonça. Screenplay: Cristiane Moro.