Mark Manson is the author of the worldwide bestseller The Subtle Art of Not Giving a Fuck. After decades of writing, he decided to create an online platform, The Subtle Art School.
The platform is where he hosts his 9 courses, which features all-new recorded and expanded courses, hours of new content and monthly live webinars, where he spends a couple of hours discussing whatever members want.
For this project, opening intros, logo animation and content screens were developed in addition to all the didactic material, with support texts and exercises, which are offered along with the video classes. The art direction and design of the pieces took into account the best seller's visual strategy, focusing on its iconic orange and bold typography exploration.
Design & Art Direction: Júlia Tannous. Animation: Bernardo Winck.