Warren Investments, partnered with Stannis Brewery, idealized a music festival that embodied their philosophy: to go beyond “more of the same”.
The Warren Stannis Festival took more than 10,000 people to Guaramirim, in Santa Catarina, during June 18 and 19, 2022 and marked one of the greatest moments in the company's trajectory
The concept
The visual concept was based on the rock'n'roll aesthetics of the 80s. However, as it is an event for the whole family, the art direction – choice of typeface, chromatic palette, photographic treatment, patterns and graphics – contributed so that we could make it look more friendly. The brand identity required versatility for the most different applications, including a strong logo to differentiate itself from other music festivals.
Work done at Warren. Creative Direction: Alexandre Fontes. Art Direction: Júlia Tannous and Caroline Volpato. Production: Origami Marketing Eventos.